Leanne Farmer, female entrepreneur from Edinburgh, founded A Wee Pedal Cycle Tours in 2019, but soon had to find a new direction as a result of the pandemic to ensure business survival. Her creativity and hard work has certainly been rewarded as she has been named as one of the UK’s most 100 inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘#ialso100’ campaign.

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Leanne is in illustrious company and is being showcased alongside
100 female entrepreneurs from across the UK, as part of the campaign’s recognition of the multi-achievements of women that have proved critical to society during the COVID-19 pandemic. The campaign will culminate with a celebratory event on 08 March which will coincide with International Women’s Day Now in its fourth year, f:Entrepreneur was launched in 2017 to highlight amazing female role models to help and inspire all small businesses, through content, stories and events.

It particularly aims to showcase trailblazing female entrepreneurs that lead small businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support, activities. Indeed, Leanne was also called out for her support and volunteering in the local community by loaning out her fleet of bikes to keyworkers and servicing bikes as well as offering free community rides throughout the year.

It’s been a busy year for Leanne; she has won on not only one, but 3 national awards for ‘Best start – up business’ for her resilience and adaptability during 2020.

From beekeepers to PPE, tech entrepreneurs to pole-dance-enthusiasts, this year’s f:Entrepreneur’s campaign celebrates inspiring and resilient female entrepreneurs that have flourished despite Covid-19, with many still growing or starting new ventures.

On being listed in the #ialso100, Leanne said: “I’m delighted to be chosen as part of the ‘100’ and honoured to be listed alongside the other women who have remained positive and determined throughout the pandemic. During 2020, like most other small businesses, I had to adapt and re-focus my business.

I needed to feel useful and purposeful during the pandemic so I started running women-only bike maintenance classes and confidence rides for women who re-discovered cycling as well as family friendly cycle tours for locals who had no bike or confidence on where to go. I really love what I do and get enormous joy out of all aspects A wee pedal now provides.”

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Both f:Entrepreneur and Small Business Britain were founded by Michelle Ovens CBE, who is also the director of Small Business Saturday UK.
“Congratulations to all the inspiring women chosen to join this year’s #ialso100,” said Michelle Ovens. “Despite the significant obstacles thrown at them in the last year, female entrepreneurship continues to grow and flourish. We need to continue, and increase, our support for these incredible women and celebrate their amazing strength and success in the face of huge challenges.”

“We have seen so many women embracing change, generating and exploring new ideas, rallying around their communities and supporting their peers. This resilience is hugely valuable and will set them up for success as they will be at the very heart of the UK’s recovery.”

To see the full list of the 100 amazing women featured in this year’s f:entrepreneur #ialso100 campaign visit: https://f-entrepreneur.com/fentrepreneur-100/

About f:Entrepreneur
Michelle Ovens CBE set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the power women who run so many businesses in the UK. The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK.

It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success.
Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses.

About the #ialso100
The f:Entrepreneur #ialso100 will celebrate and showcase amazing female entrepreneurs
from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain.

About Small Business Britain
Small Business Britain is the UK’s leading champion of small businesses, supporting all 5.8 million small businesses in the UK – no matter their location, their sector, or their ambition level. Through a series of reports, events and campaigns, Small Business Britain champions, inspires and accelerates small businesses in the UK to foster growth and increased confidence.
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