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The UK’s go-to jeweller for lab-created diamonds is passionate about uniting luxury and sustainability and wants to inspire more leaders to step into the ethical for-profit space.

Lydia McCarthy-Keen, founder of the London-based luxury jewellery company of the same name, is passionate about uniting luxury with sustainability and has teamed up with CASS Business School to create the Museum of Entrepreneurship (MoE).

The MoE displays stories from some of the most successful and influential entrepreneurs of our time and documents their motivations, their sacrifices, their failures and their celebrations along the way.

By sharing these stories with the world, the MoE aims to teach and inspire future generations of entrepreneurs that will one day go on to have a positive impact in their chosen fields.

Lydia McCarthy-Keen says that her purpose is to show young people that it is entrepreneurs who must take up the mantle for creating the kind of future we all want to live in.

‘‘Entrepreneurship in the 21st century is a religion. It is the business leaders of tomorrow who must faithfully solve the crises that governments and established industries have failed to solve, and it’s a philosophy I worship”.

“The MoE offers a much-needed touch-point for inspiring the brightest minds of tomorrow to bring desirable, ethical and credible solutions to market and I’m honoured to be a part of that future”

Dr Stefania Zerbinati, Senior Lecturer in Entrepreneurship at Cass Business School who spearheaded the MoE, wants to show young people from all walks of life that entrepreneurship is a human quality that does not belong to any specific race, gender, class or even time or place.

“Anyone can be an entrepreneur and anyone can choose the type of entrepreneur they want to be,” Dr Zerbinati said.

“The museum is here to bolster the next generation of entrepreneurial spirits and help them start their journey towards becoming a hero in their own right.”

The MoE showcases the stories of entrepreneurs from diverse backgrounds, expertise and business areas that all share the same passion and dedication for enterprise and innovation.

Visit the Museum of Entrepreneurship online today, or visit Cass Business School, City, University of London, for more information.

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