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RADA Business, the commercial subsidiary of the renowned Royal Academy of Dramatic Art, has appointed Anne Welch as Operations Director to help manage the next phase of its growth.

The leading global training and consultancy provider helps people at work become brilliant communicators, delivering world-class training programmes and coaching for organisations and individuals.

The organisation, profits from which help fund RADA’s vocational training for actors and technicians, has already doubled in size since 2017 and earlier this year opened an office in MediaCity, Salford as its first permanent location outside of London.

Anne has previously held senior, director-level positions with the Developing Health & Independence Charity, LMC Group and Definitive Consulting.

Her remit is to help facilitate the further growth of RADA Business’ London and MediaCity teams, supporting their operational and financial performance, enabling the senior management team to continue expansion of its training and consultancy services.

Kevin Chapman, Director of RADA Business said: “Anne’s experience will be crucial to the next phase of our development.”

“In just two years, RADA Business has grown to become a team of 21 staff supporting our network of over 40 world-class tutors and business consultants.”

“Our aim is to further increase the breadth and reach of our courses and consultancy, significantly developing our leadership, coaching, and women’s programmes.”

“We are also going to expand our international consultancy business. RADA Business already works with organisations and individuals world-wide, supporting their growth, development and capabilities. Our reputation in these markets is creating more and more opportunities to expand this global business and Anne’s appointment will give us the foundation to manage that growth.”

Commenting on her appointment, Anne Welch said: “RADA Business is a unique organisation, both in how it takes dramatic skills and techniques and uses these to help people enhance their professional performance and personal lives, and also in how it supports the successful operation of the world-renowned drama school.”

“It has grown considerably in a short space of time and yet its ultimate potential remains largely untapped. I’m looking forward to working with my colleagues to help achieve our ambitious goals.”

An example of the type of new and exciting training courses that RADA can now offer includes a range of personal development courses to master the art of leadership which will launch in June.

The Leading Role is their most senior leadership programme. It’s an intensive three-day course designed for those with at least 10 years’ leadership experience. It goes beyond the pages of leadership theory and allows participants to test, practise and build outstanding communication skills across the full spectrum of leadership characteristics. It bridges the gap between the leader you are and the leader you want to be.

Leadership in Action is a two-day course designed for those in the early stages of a leadership role, who want to practise the skills and techniques needed to refine their own personal brand of leadership, and realise their own ambitions alongside the goals of their team. It’s perfect for leaders who are line-managing or heading a team for the first time.

Their newest course, Creating a Powerful Leadership Presence, sits between the other leadership courses to complete the three-tier programme. It’s designed for senior leaders, heads of, or those in directorial roles who have ample experience leading teams in the workplace.

Taking place over three days, the course will encourage participants to understand the intellectual, emotional and physical art of leadership. They will embark on a journey grounded in practical exercises, building on theatre training and role-play as a way to discover resilience and flexibility in any given scenario – both skills that will allow leaders to deliver their best performance in business. Two specialist leadership tutors offer in depth, individual coaching and feedback, alongside four highly skilled role-play actors.

Leaders will discover new techniques, learning how to lead with openness and honesty whilst adopting skills to help inspire those around them. It will allow participants to understand their surroundings and the behaviours of a powerful leader, adapting these skills into their own unique style, which they can introduce to their own company.

The course encourages leaders to drive change within their organisation by learning how to deliver difficult messages with authenticity, which in turn will encourage the best performance from their team. By mastering an authentic presence, leaders can introduce the value of vulnerability and encourage their team to do the same. It’s important for leaders to challenge people appropriately whilst still communicating with clarity to protect working relationships.

With an introductory rate for those who want to experience the course first, delegates can attend the Creating a Powerful Leadership Presence course for only £1,750+VAT in June.

Katie Lightfoot, Client Manager at RADA Business said: “We’re delighted to be able to expand our course programme further with the addition of a new leadership course, where techniques from acting training will be used to help build greater leadership presence in business. It’s a way for participants to master the art of leadership with a course that is based on a collective understanding of the intellectual, emotional and physical art that is involved.”

“We have worked with many professionals, helping them to transform their performance at work, allowing them to flex their style and be ready for any given situation in business. Our aim is to change the lives of leaders by allowing them to discover how to lead with openness, honesty and be the most authentic version of themselves. By embodying the behaviours of a brilliant leader, delegates can inspire those around them and shape a culture in which everyone can do their best work.’’

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