How many times have you found yourself searching for a bag to carry you laptop, business papers and necessary items from your handbag. A bag that is functional, has style, quality and that compliments your business attire?
You know how important this accessory is to the first impression you want to make but weary from searching you give up and resign yourself to hiking to that all important meeting with your handbag over your arm and the business rucksack made from indestructible ballistic nylon strapped to your shoulders.
We have however found a possible alternative for you to consider, Alder, an exciting new British brand that has reinvented laptop bags for women. Alder believe that as jobs become more transitory and less office-based, the need for an excellent work bag in which to carry a laptop is growing.
The business was set up by owner Sarah McGill who commented:
“When commuting, like most women, I used to carry a nice handbag AND a typical, boring briefcase style laptop bag. Some women carry a rucksack which, although practical, don’t always seem to fit in with their personal style and don’t transition well from the office to evening events.
The general consensus seems to be that you have to choose between a practical and a stylish bag. You just can’t have both. Hmm not good enough”
Sarah had set up a small business two years previously, in which she designed and sold her own brand of leather handbags and purses. She worked for global corporations for eleven years and travelled extensively as Cabin Crew for an International airline.
Combining this work experience with detailed market research, Sarah has designed a work bag that doesn’t have the typical compromises.
Alder delivers a strong, versatile and practical laptop bag that has luxury handbag aesthetics. Handmade in Somerset in soft leather, an Alder laptop bag converts seamlessly between a shoulder bag, cross-body bag and rucksack.
Alder also offers a range of stunning leather laptop sleeves and small card wallets that complement the collection.
Head over to Alder bags and check them out for yourself!