For many people, believing in themselves can be their biggest challenge. Our beliefs act as an on/off switch in our brains yet they are often largely unconscious in that we may not be aware of them. I call these ‘limiting beliefs’. For example, you may have a goal of starting your own business, so you study hard to develop the skills and abilities to enable you to do it well. You visualise that goal every day. You imagine what it will be like – what you will see, hear and feel inside when you have achieved your goal. Yet, if you also have a little voice in your head telling you that you’ll never be good enough to achieve that dream, you are unlikely to have the confidence to ever to get going. And if you do get started, you may well give up when the going gets tough.