Arguably the biggest challenge in leaving your secure well-paid job behind and starting out on your own is funding. You have rent to pay, food to eat and a business to launch! Unfortunately, unless you’re already well off, you will need to go through a difficult phase of not earning and needing to spend money on material, coders, marketing and more. This first phase is the ‘bootstrapping’ phase. You cannot raise money on an idea or a business plan. You need a lot more.