When you think of the value of your brand, the common response is immediately to think about how well known you are to your customers in your particular sector and their experience of your brand be that receiving literature, looking at your website, visiting a store or your office… But what about when it comes to recruiting new staff? Do you pay as much attention to their experience of your brand or do you think it an unnecessary distraction and poor use of time and money
This content is locked
To unlock this content you must subscribe to KWIB. Click on the subscribe menu above to start your free subscription. If you already have a subscription simply login to read the article.