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Hi, my name is Wanda Ross, Operations Director of …Happen Web Technologies – a bespoke, full-service development house based in Tonbridge. With a wealth of experience dating back to 1995, we pride ourselves on working in partnership with our clients to deliver both functional and beautiful web solutions, whatever the requirement. We call it making the web…happen. Here are some Dos and Don’ts to consider when discussing your next development project…

DO: Remember to see things through your customer’s eyes
When starting a project define who your user is and what their end goal is. Once you know that you can test that your system/website does exactly what it’s intended to do.

DON’T: Build for yourself
Of course this should be obvious but as a user, I’ve often been frustrated by sites that have clearly had investment in their development but little attention paid to ease of use. One should recognise that just because functionality may seem intuitive to you/your developer that won’t necessarily be the case for the end user.

DO: Build for a multi-screened world
Developing websites and systems that are adaptable to varying screen sizes is quickly becoming a necessity in the modern business world. Think about how your end user will be accessing your site and which platform(s) they may be using.

DON’T: Create for PCs only
Without wishing to repeat myself – Despite the fact that 20% of all web traffic now originates from mobile devices, the vast majority of web applications are still built solely for PCs. Make your developments responsive. Responsive means accessible!

DO: Start with reliable technology
Opting for proven technology in a project promotes stability, security, and maintainability – and the overall success of your project.

DON’T: Be tempted by “latest and greatest”
It’s not the best if it proves to be buggy and unstable. Experimentation with new tech is necessary for advancement but before using it in your business application, consider your budget, your needs and whether the system has been properly examined and tested.

DO: Optimise for best performance
According to statistics, attention spans have decreased by 4 seconds over the past 13 years. Users are increasingly intolerant of slow applications and page speed affects user retention.

DON’T: Keep people waiting
See above. People love fast!

And last but most definitely not least…

DO: Ensure sensitive user data is secure
Here’s a good security rule of thumb: Assume you will get hacked. If a hacker accesses your database, how easily can they steal your data? How confident would you be in assuring your customers that their information is secure? Encryption will help protect your sensitive user data from intruders if your database is compromised.

DON’T: Allow storage of sensitive data in plain text
One of the most common mistakes: failing to secure user authentication credentials. If user data is stored in plain text inside the database and an attacker then breaks into it, all of that sensitive data is immediately compromised.

Further information

Wanda Ross

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