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Knowing what to wear, when, can lead to decision making fatigue before you have even left the house in the morning and the likelihood is that you will probably need to make some pretty big decisions during your working day, yet before you have even reached the office you are already stressed as result of worrying about what to wear.

Never a great start to the day particularly when, if you look and feel your very best, you will perform at your best and therefore get the very best results for you and your business.

We can sometimes underestimate the impact that looking and feeling good, has on our behaviour yet when you are completely comfortable in the way that you look, you subconsciously carry yourself differently, you exude confidence and therefore others react to you in a different way. So how best to make sure we avoid starting the day in wardrobe mayhem?

The study by Matalan found on average that women spend 16 minutes every weekday morning deciding what to wear and around 14 minutes on a Saturday or Sunday morning and that on average women will try on two outfits each morning before coming to a final decision. You could gain this time back into our already busy lives if you planned ahead.

We all know that one of the traits of successful entrepreneurs is that they plan. Commonly quoted Benjamin Franklin ‘fail to plan and so plan to fail’ and what you are going to wear, should be no exception.

We plan many aspects of our business, be it financials, strategies and goals but sometimes the cog that keeps all that going, you, may get forgotten. You are integral to your business and you need to function effectively for your business plan to succeed. So, adding wardrobe planning to your weekly ritual could save you time and energy so you can focus on the important decisions that drive your business forward.

Barack Obama says “You’ll see I wear only gray or blue suits,” “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing because I have too many other decisions to make”. This is probably true for all of us in business and yet deciding what we wear sometimes gets left to the last minute and then creates stress.

It should be as simple as looking at your diary for the week ahead, knowing where you need to be on which days and then deciding what to wear for each meeting, event or occasion. Once you know what you want to wear you can ensure it is laundered and ready to be worn for the week ahead.

Top Tips for planning your wardrobe week

  1. Review your diary in advance
  2. Research in advance any specific dress codes for particular events
  3. Check the weather forecast
  4. Know precisely how you want to come across
  5. Check items in advance for laundry and repairs
  6. Stick to the plan
  7. Look good, feel good, be great!

Deborah Turner

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