Two years ago, we wanted to test the temperature of the world of business in the first ever Gender Debate.

Dice Matrix Consulting and Ditto Creative Ltd carried out an in-depth piece of research, at the time supported by myself and Hannah Belton at Ditto. As two working women, we felt passionate about not making assumptions in business or parliament on the need for quotas or the drivers behind progress.

Government were making decisions which were  not backed up by facts so we set about to provide some of those facts and generate a white paper  to allow the business community to debate the findings and make plans based on fact not belief or notional conjecture.

Highlights from the gender debate 2014

79% of women thought the gender gap was a real issue, whilst 56% of men acknowledged this to be true.

75% of men believed all social and golf clubs should be open to all, irrelevant of gender, and 79% of women agreed.

33% of men strongly agreed working hours should be flexible if you have children, irrelevant of gender, whilst 53% of women strongly agreed, over all 73% of men agreed, and 85% of women agreed.

15% of men thought they handled stress better than women, 6% of women thought they handled it better than men.

Over 48% of males disagreed with quotas for women in the business environment, and 24% of women didn’t want them either.

72% of women strongly agreed they could reach demanding targets, whilst 43% of males thought they could.

18% of males wanted to see quotas for women in business whilst 49% of women wanted them introduced.

72% of men believed they would perform better in some more physical roles than women and 61% of women agreed.

75% of women and 78% of men said they were happy in their day-to-day activities.

91% of men felt they added value to their company and 94% of working women felt the same.

Now two years on we are doing it again to see what has changed, what has improved, what has happened and if the Gender Gap still exists or maybe even grown.

The survey is officially now live and will be deployed using e-mail and social media campaigns to drive respondents to a bespoke website which clearly displays the relevant survey buttons for men and women.

The gender debate, have your say at


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